For Those Who Wear The Brand
Global Aid Projects




Hope Amidst Hardship: The Story of Aberash Mekonen Tola in Ethiopia


Project Location

City:  
Addis Ababa


State/Province/Region:  
Oromia State


Country:  
Ethiopia

Project Coordinator

Name:  
Yared J.


Country:  
Ethiopia

In Ethiopia, pervasive challenges such as a staggering 31% food inflation rate exacerbate the plight of millions grappling with food insecurity. Escalating rental costs further strain households, pushing many to the brink of homelessness, while expensive healthcare expenses compound the difficulties faced by vulnerable communities.



Amidst these adversities, individuals like Aberash Mekonen Tola, a 60-year-old resident of Addis Ababa, emerge as the human faces behind these stark statistics.



Diagnosed with stage 4 cervical and breast cancer two years ago, Aberash found herself in dire straits when her employment contract at a private company ~ where she served as a kitchen assistant ~ concluded four months ago. Struggling to cope, aggravated by her declining health, Aberash reluctantly left her job, rendering her unable to afford basic necessities including sustenance, shelter, and healthcare. Her daughter was forced to stop going to school to try and find some form of employment as the family's plight grew increasingly dire.



Thanks to the gift we gave Aberash and her daughter, they got crucial help in the form of food supplies, keeping them going for the next two weeks. It didn't just ease their immediate struggles; it also brought a ray of hope in their tough times. Aberash was really thankful for the support, understanding how much it meant during such a hard period.



Their narrative underscores the huge need in Ethiopia, and how acts of kindness can help serve as a lifeline for individuals navigating overwhelming challenges. As Aberash and her daughter chart a course of resilience, their journey epitomizes the potency of compassion and solidarity amidst adversity.


This project was funded by proceeds generated through
CowboyCustoms.co & ForThoseWhoWearTheBrand,
as well as by donations made directly to this project.

Through their purchases, our customers are partnering with us to actively make the world a better place.


© 2024 ForThoseWhoWearTheBrand.com