{"id":36,"date":"2023-05-08T15:48:08","date_gmt":"2023-05-08T19:48:08","guid":{"rendered":"https:\/\/forthosewhowearthebrand.com\/?page_id=36"},"modified":"2024-03-11T13:02:58","modified_gmt":"2024-03-11T17:02:58","slug":"loyalty","status":"publish","type":"page","link":"https:\/\/forthosewhowearthebrand.com\/blog\/loyalty\/","title":{"rendered":"Loyalty"},"content":{"rendered":"<div align=\"center\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-162\" src=\"https:\/\/forthosewhowearthebrand.com\/wp-content\/uploads\/2023\/05\/loyalty.jpg\" alt=\"\" width=\"1312\" height=\"896\" srcset=\"https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/05\/loyalty.jpg 1312w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/05\/loyalty-300x205.jpg 300w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/05\/loyalty-1024x699.jpg 1024w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/05\/loyalty-768x524.jpg 768w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/05\/loyalty-554x378.jpg 554w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/div>\n<p><span style=\"color: red;\"><strong>For many, loyalty is an old, outdated thing of the past.<\/strong><\/span><\/p>\n<p>Like a rare gem it&#8217;s often overlooked.<\/p>\n<p>Back in the day, when a cowboy rode for the brand it meant that he had signed on to support the mission, goals and aims of the brand itself.<\/p>\n<p>Their loyalty was a matter of honor and pride.<\/p>\n<p><em><u>And while there are still some who understand just how valuable a loyal person truly is,<\/u><\/em> most are quick to take them for granted and rush past them to chase after the next rung on the ladder.<\/p>\n<p>But in doing so, they miss the lasting value of:<\/p>\n<ul>\n<li>Someone who is there for you &#8230;not when it&#8217;s convenient for them, but when you need them.<\/li>\n<li>Someone who picks up the phone when you need to talk.<\/li>\n<li>Someone who steps in and makes you food when your life has been turned upside down.<\/li>\n<li>The person who picks up your kids when you&#8217;re in a jam and can&#8217;t make it.<\/li>\n<li>The one who covers for your mistakes at work.<\/li>\n<li>The person who gets out of bed at 6am when its -43 out to help jump start your truck when it won&#8217;t start.<\/li>\n<li>The one who will defend your name when you aren&#8217;t there to defend it yourself.<\/li>\n<\/ul>\n<h3 align=\"center\"><span style=\"color: red;\">Someone who is real.<\/span><\/h3>\n<p><!-- \/\/\nBeyond just being loyal to family or friends, loyalty involves staying true to the set of values that you hold.\n\nIt's supporting others whether that shows up as helping a neighbor out, volunteering, supporting the less fortunate, or partnering with associations who lift up those with mental health issues ...however it looks, loyalty involves sticking with the ideals you believe in. \/\/ --><\/p>\n<p>Loyalty is often overlooked and missed ~ because in a world where people fight for attention, loyalty quietly goes around getting the job done&#8230;<\/p>\n<p><span style=\"color: red;\"><u>&#8230;making loyalty extremely rare.<\/u><\/span><\/p>\n<p><b>It is the glue that holds a family, tribe and our world together.<\/b><\/p>\n<p><em>And this a brand that&#8217;s built for those who are loyal.<\/em><\/p>\n<p>The ones who <em>actually<\/em> get it.<\/p>\n<h3 align=\"center\"><span style=\"color: red;\">This brand isn&#8217;t built for the masses.<\/span><\/h3>\n<p><u>It&#8217;s built for the few who live a truth that extends beyond the borders of their own self-interest.<\/u><\/p>\n<p>Most don&#8217;t.<\/p>\n<p>But the right ones do.<\/p>\n<div align=\"center\">\n<h2><a href=\"https:\/\/cowboycustoms.co\" target=\"_blank\" rel=\"noopener\">And if you truly get it, you can raise your hand and join us here.<\/a><\/h2>\n<\/div>\n<p><a href=\"https:\/\/forthosewhowearthebrand.com\/wallstreetshadows\/\" target=\"_blank\" rel=\"noopener\">You can also read the story about the brand itself by clicking here.<\/a><\/p>\n<div align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-334 size-thumbnail\" src=\"https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/06\/black-small-branding-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/div>\n<p>\n&nbsp;<br \/>\n<br \/>\n&nbsp;<br \/>\n<br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<h3><a href=\"https:\/\/forthosewhowearthebrand.com\/blog\/our-values\/\">Click Here to Go Back to The List of Core Values<\/a><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For many, loyalty is an old, outdated thing of the past. Like a rare gem it&#8217;s often overlooked. Back in the day, when a cowboy rode for the brand it meant that he had signed on to support the mission, goals and aims of the brand itself. Their loyalty was a matter of honor and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":43,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":1655,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages\/36\/revisions\/1655"}],"wp:attachment":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}