{"id":135,"date":"2023-05-10T16:05:46","date_gmt":"2023-05-10T20:05:46","guid":{"rendered":"https:\/\/forthosewhowearthebrand.com\/?page_id=135"},"modified":"2024-01-24T15:51:39","modified_gmt":"2024-01-24T20:51:39","slug":"our-values","status":"publish","type":"page","link":"https:\/\/forthosewhowearthebrand.com\/blog\/our-values\/","title":{"rendered":"Core Values of the Brand"},"content":{"rendered":"<div align=\"center\">\n<img decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-334\" src=\"https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2023\/06\/black-small-branding-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/div>\n<p style=\"text-align: center;\">\n<h3>At its core The Brand is made up of three shared values:<\/h3>\n<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/forthosewhowearthebrand.com\/blog\/loyalty\/\">Loyalty<\/a><\/h2>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/forthosewhowearthebrand.com\/blog\/hard-work\/\">Hard Work<\/a><\/h2>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/forthosewhowearthebrand.com\/blog\/resilience\/\">Resilience<\/a><\/h2>\n<p>Each of these are an essential component of what we feel represents The Brand, and by clicking on the links above you&#8217;ll be able to see exactly how we define them for ourselves as individuals and For Those Who Wear The Brand.<\/p>\n<p style=\"text-align: center;\">~<\/p>\n<div align=\"center\"><a href=\"https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2024\/01\/revolution-min.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2024\/01\/revolution-min-246x300.jpg\" alt=\"\" width=\"246\" height=\"300\" class=\"aligncenter size-medium wp-image-695\" srcset=\"https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2024\/01\/revolution-min-246x300.jpg 246w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2024\/01\/revolution-min-768x935.jpg 768w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2024\/01\/revolution-min-554x674.jpg 554w, https:\/\/forthosewhowearthebrand.com\/blog\/wp-content\/uploads\/2024\/01\/revolution-min.jpg 800w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/a><\/div>\n<p style=\"text-align: center;\">~<\/p>\n<p>So many brands try to sell themselves as being on trend.<\/p>\n<p><em>Well, we aren&#8217;t interested in being trendy &#8230;because trends come and go.<\/em><\/p>\n<p><strong>Instead, this brand is built around a a set of unchanging values.<\/strong><\/p>\n<p>And if the rest of the world takes notice &#8230;great.<\/p>\n<p>But we aren&#8217;t chasing the validation that&#8217;s dangled in front of those who dance to the mainstream tune of the world &#8211; where one moment you&#8217;re the shiny object of their attention, and fifteen seconds later, you&#8217;re ignored.<\/p>\n<p><u>And because of that, this will always be a brand reserved for the select few who actually get it, not those who conveniently jump on the bandwagon once they see everyone else on board.<\/u><\/p>\n<blockquote><p>This is a brand for the strong, for those who stand for values that can heal and reshape the world around us.<\/p><\/blockquote>\n<p>It&#8217;s for those who throw off the shackles of conformity and rise against the voices trying to erode the fabric of society around us.<\/p>\n<p>And while most sit and talk, we know we are the ones destined to bring about real change&#8230;<\/p>\n<p>&#8230;because we were born to rebuild the world around us.<\/p>\n<p><em>Even if we are a nameless and faceless generation that operates outside of the spotlight, we are connected by our values as we band together to make a difference.<\/em><\/p>\n<p><a href=\"https:\/\/cowboycustoms.co\" rel=\"noopener\" target=\"_blank\">And this is your official invitation to join the revolution &#8230;if you&#8217;re ready.<\/a><\/p>\n<p><u>Because there&#8217;s more to come.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At its core The Brand is made up of three shared values: Loyalty Hard Work Resilience Each of these are an essential component of what we feel represents The Brand, and by clicking on the links above you&#8217;ll be able to see exactly how we define them for ourselves as individuals and For Those Who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-135","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":38,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":713,"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/pages\/135\/revisions\/713"}],"wp:attachment":[{"href":"https:\/\/forthosewhowearthebrand.com\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}